Course Websites

TE 498 MAI - Transforming Marketing with AI

Last offered Fall 2024

Official Description

Subject offerings of innovation, creativity, technology and entrepreneurship intended to augment the existing curriculum. See class schedule or departmental course information for topics and prerequisites. Course Information: 1 to 4 undergraduate hours. 1 to 4 graduate hours. May be repeated in the same or separate term if topics vary.

Section Description

This course will explore the cutting-edge use of artificial intelligence (AI) in marketing for technology ventures. We?ll delve into how AI can revolutionize entrepreneurial marketing in a variety of ways, including targeting, personalization, content creation, analytics, optimization, customer service, sales, research, and ethics. Each week we will examine real-world case studies of how leading companies are harnessing the power of AI to supercharge their marketing efforts. By the end of the course, you will have a strong framework to better recognize how AI can be used to create more effective and efficient marketing campaigns in engineering entrepreneurship. Weekly class sessions are synchronous, online via Zoom. Attendance is required. Course materials are available in Canvas. If this section is "Closed" contact Laura Miller at to be considered for enrollment.

Related Faculty

Transforming Marketing with AIMAI75149ONL21600 - 1750 M    Marc Bivona