Course Websites
TE 466 - High-Tech Venture Marketing
Last offered Summer 2024
Official Description
Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations. Course Information: 2 undergraduate hours. 2 graduate hours. Credit is not given for both TE 466 and BADM 365.
Related Faculty
Documents
| Title | Section | CRN | Type | Hours | Times | Days | Location | Instructor |
|---|---|---|---|---|---|---|---|---|
| High-Tech Venture Marketing | ONC | 41884 | ONL | 2 | 1500 - 1650 | F | Marc Bivona | |
| High-Tech Venture Marketing | ONL | 40000 | ONL | 2 | 1500 - 1650 | F | Marc Bivona |