Course Websites

CS 498 CA4 - Computational Advertising

Last offered Spring 2022

Official Description

Subject offerings of new and developing areas of knowledge in computer science intended to augment the existing curriculum. See Class Schedule or departmental course information for topics and prerequisites. Course Information: 1 to 4 undergraduate hours. 1 to 4 graduate hours. May be repeated in the same or separate terms if topics vary.

Section Description

This class will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, mechanisms for viral marketing, that underpin the display of advertisements on a variety of locations (e.g., ads on search engines; display ads). The students shall also learn about emerging areas in computational advertising including location-based adverting and algorithmic synthesis of personalized advertisements. Discussion around privacy will be a significant focus of the class. The prerequisites are: CS 225, CS 173, one of (MATH 225 or MATH 257 or MATH 415 or MATH 416 or ASRM 406), CS 361 For up-to-date information about CS course restrictions, please see the following link:

Related Faculty

Computational AdvertisingCA447232S1341230 - 1345 W F  0216 Siebel Center for Comp Sci Hari Sundaram